CASE STUDY | Apdata
The benefits of a sales effort with international reach
- Access to a larger universe of investors
By expanding the search beyond national borders, the company significantly increases the number of potential investors. This can include large corporations, private equity funds, and other strategic investors that would not be on the radar in a local process.
- Increased competition
The increased competition from the participation of multiple global investors can drive up the sale price, benefiting the selling shareholders.
- Diversity of Proposals
With more interested international investors, the company can receive more varied proposals, allowing a more informed choice that aligns with the seller’s strategic objectives.
- Preservation and expansion of the legacy
With more interested international investors, the company can receive more varied proposals, allowing a more informed choice aligned with the seller’s strategic objectives.
- Financial Flexibility
Some foreign investors, especially from more developed financial markets, may have access to capital at lower costs or on more favorable terms, which can be beneficial in negotiations.
Overview
Apdata, a leader in technological solutions and HR outsourcing, operates with global capacity and a dedicated team.
- More than 400 employees during the transaction.
- Strong presence in São Paulo and Orlando, USA.
- Software with global operating capacity, meeting HR demands worldwide.
The rationale behind the sale and the desire for legacy
The sale was driven by the lack of succession, but guided by the desire to preserve and expand the legacy. Highlights of the transaction:
- Without direct succession, the sale emerged as an option.
- Keeping the team intact was imperative, honoring the legacy that had been built.
- A vision of making Apdata a global company, leveraging its operating capabilities.
Acorn’s international reach: the differentiator
Acorn Advisory’s vast international network was crucial to the success of the transaction. We presented Apdata to more than 300 investors, over 60% of whom were international investors, and this global reach generated several proposals, maximizing the asset’s value.70% of Acorn’s transactions involve foreign investors (Strong international presence).
Results and impact
The extensive roadshow, combined with Acorn’s reach, delivered exceptional results.
- Multiple proposals, giving diversified options to the selling shareholder.
- Optimized asset appreciation.
- Acorn, with its strong global presence, serves as a bridge between the legacy of companies and a promising global future.

